Source: wwd.com --- Thursday, October 29, 2015
Popsugar is now in living rooms. Well—it technically already was via laptops, mobile and other devices—but the San Francisco-based media company’s videos became available today on Apple TV. “We’ve been waiting for more mechanisms to getting into the living room,” said Popsugar chief business officer Jen Wong. Popsugar’s mostly Millennial user group already skews towards heavy iOS use so going to Apple TV made sense but there are also opportunities to win over new fans in the process, Wong said. “We are just eager for all of this, for more access and more ability to get our videos into users’ hands,” she added. The content’s there. Popsugar’s team of content creators produce about 150 videos monthly, filmed in studios in Culver City, San Francisco and New York, along with on-the-street filming. Content ranges from fitness videos to those on cooking, beauty and styling. “For Popsugar we want to be everywhere that our user is,” Wong said. The plunge into Apple TV for Popsugar could also pave the way for sister site ShopStyle to eventually go that route, although the conversion will take time. ShopStyle serves as a hybrid search and e-commerce company for apparel, accessories and home products. “We’re really interested in ShopStyle having a shopping experience on Follow WWD on Twitter or become a fan on Facebook . Read More... ...
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