REI, the Seattle-based outdoor recreation and sporting goods giant, announced today that it is going to close (you read that right) for Black Friday and pay its employees to go out and play. It is a move, REI says, that's aimed at making a stand against commercial craziness in the aisles. Now I, as a customer experience consultant, would almost invariably advise my clients against closing shop for one of the busiest days of the shopping year. Yet in this case, for reasons I'll discuss below, I think REI may be very on-trend with this brave and expensive move. (Color that highly expensive: REI says that it will be closing each of their 143 stores on one of their top-10 sales days of the year and and, as they put it, "paying our employees to head outside.”)
from Forbes - Leadership http://ift.tt/1LTm44M
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