How We Need To Teach The New Age Of Marketers

With 2016 just days away, the New Year will necessitate a new age of marketers. Marketing has, and must always; reflect the current belief system and feedback from consumers. Thus, a new wave of marketing is not occurring as a byproduct of its own intrinsic course of action but rather in response to a change in the demands, expectations, and desires of consumers. As consumers grow and adapt to the market marketers must adapt along with them. There are many ways in which consumers are changing and thus changing the spectrum of marketing philosophies and techniques. Consumers are becoming more educated, with an abundance of information available at their fingertips. As a result of the increase in data, consumers are also becoming more skeptical. More awareness of product value provides consumers insight with the effect of marketing their views. Consumers have a heightened awareness of marketing, and thus marketers are forced to configure new strategies to reach their viewers conspicuously. Adapting to the new perspective of consumers, it is clear that the new age of marketers are more data scientists than traditional marketers. However, it wasn’t always this way. Here are three things to bear in mind when adapting to the new marketing trends in 2016.

from Forbes - Leadership http://ift.tt/1YGSUMr