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Sunday 27 December 2015

Why Tech Companies Must Market Their Security Protection In 2016

In 2016, IT security will be more important than ever before. In the past couple of years, hundreds of millions of private records have been lost, and millions of dollars of damages have been suffered by businesses worldwide. From mobile hacks to endpoint hacks to network hacks – data breaches have taken their toll. Because of recent widely known breaches in security, customers are more weary when approaching a company and providing data. For a company to gain the trust of their customers, they now must market their security protection to their clients. Data loss protection and other forms of security are no longer seen as guaranteed measures by customers. For a company to effectively put itself in a position of trust and reliability with its customers, it must establish (and market) certain regulatory security protocols. PCloud, a file security company that enables personal and business storage for the digital world, remarked on the amount of security breaches in 2015, saying “the data loss and security breaches were devastating, costing some companies millions of dollars in damages and fees.”

from Forbes - Leadership http://ift.tt/1VhjxY8

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