LinkedIn now has 450 million members, but the number of monthly visitors is still flat

Source: venturebeat.com - Thursday, August 04, 2016
LinkedIn ($LNKD) announced its second quarter earnings today as it nears the end of being an independent company. It revealed that it generated $933 million in revenue with an earnings per share (EPS) of $1.13. And while it counts more than 450 million members, what’s telling is how many on average are actively visiting the professional social network monthly: 25 percent. For those keeping track at home, Wall Street analysts had been expecting LinkedIn to report $898.3 million in revenue and an EPS of $0.78. So it’s a beat. The company’s stock closed down 0.13 percent for the day at $192.01, but in after-hours, it’s currently up 0.15 percent. “In Q2, we demonstrated good momentum with our members and customers, and delivered strong financial results,” remarked LinkedIn chief executive Jeff Weiner. “Continued product innovation drove increased levels of engagement, and strengthened our enterprise offerings.” While that’s true and the company has seen its cumulative member numbers grow 18 percent from last year, what’s interesting is that the percentage of what it categorizes as “unique visiting members,” which is LinkedIn’s description of monthly active users (MAU), has been relatively flat. In Q2, the company reported that out of 450 million members, an average of 106 million members visit each month. This was the same last quarter when LinkedIn reported it had 433 million cumulative members . The use of unique visiting members a

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