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Monday, 24 October 2016

What Leaders Must Understand To See Long-Term Marketing ROI

Many companies have found the secret to short-term ROI. Opening with new platforms or growth-hacking strategies can result in a quick profit, but this type of ROI is fleeting. It shouldn’t be your go-to for lasting success. Don’t put your long-term ROI at risk by getting distracted by short-term gains. I [...]

from Forbes - Leadership http://ift.tt/2eB0UR5

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