Sure agrees Premiership Football deal with Chelsea, Everton & Southampton

Source: www.thedrum.com --- Monday, January 30, 2017
Premier League Football clubs Chelsea , Everton and Southampton have agreed a sponsorship deal that will also include players Eden Hazard, Ross Barkley and Fraser Forster respectively. The activity will aim to highlight how the teams each perform under pressure, while the brand has also partnered with Perform Group to create the Goal Pressure Index which will offer fans statistics and insight around the pressure of each footballers performance. This will take into account considerations such as time of goal, position in the league, specific opposition and rivalries when determining how well an individual player has performed under pressure across the season. The campaign will be promoted using #NeverMoreSure as it aims to grow awareness of the multiplatform campaign . The three players will act as brand ambassadors and will feature in launch activity and on demand video across Facebook, Twitter and Snapchat. Claudio Bellen, senior brand manager of Sure UK and Ireland commented: "We are thrilled to announce our sponsorship of these three top Football clubs. Football is the most watched sport in the UK and is a key passion point for the brand’s target audience. Through our partnerships with the clubs, the brand will aim to leverage money can’t buy experiences and tickets to engage with consumers, whilst also providing exciting content and unique insights to add to their overall spectator experience through social channels. "The ‘Goa ...

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