Source: www.valuewalk.com --- Friday, March 31, 2017
Apple released a few ads earlier this month, focusing on how the Apple Pencil and the iPad Pro have revolutionized the way people take notes. The ads also showed how the company replaced pads of paper, scanners and laptops with just an iPad. Now, the tech giant has pushed out three new ads for its iPad Pro. Image Source: Apple/YouTube(screenshot) Apple continues to use Twitter-based ad campaign Apple has been using Twitter-based ad campaigns since last month, and the three videos which were released last evening are based on the same concept. Such ads are lighthearted and poke fun at PC users. The iPhone maker is also said to be moving towards regional ads targeting specific demographics rather than the global campaigns it has been known for. In Apple’s latest Twitter-based ad campaign, people are mostly complaining about the issues that, according to the tech giant, can be fixed with an iPad Pro. The tweets used for the ad video are from real people, but actors are used in the video to do the voice-overs and hold up signs, notes MacRumors. The three new ads mostly emphasize the iPad Pro’s design, versatility and battery life. The tagline of the campaign is “Real problems… answered.” The videos are only 15 seconds in length, an ideal size for clips posted on a social media platform like Twitter. Why the iPad Pro is better than laptops/computers The first video features a tweet reading, “My laptop weighs five million tons,” and th ...
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