Why do ad agencies present only 2-3 ideas at a time? Worse, having experienced the most recent traveling workshop on selling work, they do their best to put the hard sell on you? It creates an "Us vs. Them" staging and, in my experience, misses an enormously therapeutic opportunity for both sides.
from Forbes - Leadership //www.forbes.com/sites/willburns/2017/08/29/when-creative-ideas-become-corporate-therapy/
No comments:
Post a Comment