Source: www.macrumors.com --- Friday, September 01, 2017
Apple is reportedly seeking to move its original content division to an iconic California studio where movies like Gone With The Wind and The Matrix were shot, in order to serve as a base for its big push into Hollywood production. According to the Financial Times , Apple is interested in leasing space at The Culver Studios , which was built by silent movie pioneer Thomas Ince and counts RKO, Howard Hughes and Cecil B DeMille among its former owners. The studio is close to Sony Pictures' studio lot in Culver City, as well as Beats, the audio group Apple bought two years ago. Image via Wikipedia Leasing at The Culver Studios would give Apple room to expand, as it hires top Hollywood talent, according to three people familiar with the discussions. The site has 13 soundstages up to 32,000 sq ft in size that can accommodate TV show shoots and full-length feature film work. But Apple is mainly looking for office space, albeit in an iconic location that signals their ambitions to become a big player in Hollywood. Apple and The Culver Studios declined to comment on the report, but the move makes sense given that Apple recently set aside $1 billion to acquire and produce original television content over the next year to compete with the likes of Netflix and Amazon. That budget is said to be controlled by Hollywood veterans Jamie Erlicht and Zack Van Amburg, who were hired by Apple in June from Sony to oversee content acquisition and vid ...
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