Source: www.indiewire.com --- Sunday, October 29, 2017
Once again the weekend box office fell short of even the most dire predictions. This pre-Halloween weekend looks to be the second worst of the year. Initial tallies total $72 million. That’s down about 20 per cent from last year, which was the worst weekend of 2016. Read More: The Dead Zone: Why Halloween Is One of the Worst Box-Office Weekends Three New Flops This isn’t due to a lack of new product. Three studios released wide films this weekend: “ Jigsaw ,” Lionsgate’s eighth time around for the “Saw” franchise; George Clooney’s badly-reviewed “ Suburbicon ” from Paramount; and Middle- America-targeted “ Thank You for Your Service ” from Universal. Only “Jigsaw” showed a pulse, though at $16,250,000 it’s the lowest (ticket price adjusted) opening in the series. The earlier annual Halloween efforts (from 2004-2010) ranged from slightly better to $44 million. The most recent, “Saw 3D” debuted at $25 million. The other two newbies between them couldn’t muster $6 million. That’s against a combined pre-marketing cost of around $45 million, with little hope for any major international boost. These are dreadful numbers, though consistent with a string of duds that have dominated the release schedule with minor exceptions since Warners’ blockbuster “It” gave false hope with its strong early September release. “Suburbicon” Paramount knew they had a problem with “Suburbicon” based on critic pans out of Venice and Toronto (festival play ...
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