Source: newsismybusiness.com --- Tuesday, December 05, 2017
Sears and Kmart membership platform, “Shop your Way” and e-commerce marketplace teams with Major League Baseball player to host toy drive and support ongoing relief efforts (Credit: Sears Holdings Corp.) As rebuilding efforts continue in the wake of Hurricane María, Kmart and Sears will sponsor a toy drive through its “Shop your Way” loyalty program in partnership with Major League Baseball player René Rivera. The initiative, dubbed “Que ningún niño pierda la ilusión en esta Navidad (“Let no child lose the illusion this Christmas”) will benefit children in Puerto Rico who were affected by the devastating storm, organizers said. Now through Christmas, all 28 Kmart and Sears stores in Puerto Rico will accept donations of new and gently used toys. “Shop your way” members who do not live on the island can give back by purchasing toy packs online or at one of 25 Kmart and Sears locations in Miami and the Chicagoland area. Members can gift toy packs at $5, $10 or $20 increments; and “Shop Your Way” will match each toy pack purchased. The goal of the program is to gift 25,000 toys total this holiday season, organizers said. “We care deeply about the residents of Puerto Rico and have remained dedicated to supporting their rebuilding efforts,” said B.J. Naedele, chief commercial officer, “Shop Your Way.” “Keeping the spirit of Christmas alive despite the hardship so many Puerto Ricans still face is an idea that resonated with us, which i ...
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