Source: fortune.com --- Tuesday, March 29, 2016
?A Boom with a View? is a column about startups and the technology industry, written by Erin Griffith. Find them all here: fortune.com/boom . More info, fewer screens: For the last year, the Apple Watch was the barometer from which we measure the success of the much-hyped wearable tech category. Even though Apple's first wearable device is, by most measures, the " king of smartwatch sales ," many view it as a disappointment because it failed to live up to the hype. The smartwatch is not (yet) the next smartphone, therefore, it is a complete failure. Last week Apple aapl lowered the price of the cheapest Apple Watch by $50. That pall of failure cast a shadow on the entire wearable tech category. Fitbit fit stock is down by more than 50% this year. Last week Pebble Watch, the Kickstarter-fueled first-mover in smartwatches, laid off 25% of its staff, casting more doubts about the size of the market. Cuff, a smart bracelet startup that raised $5 million last year, quietly shut down. Why aren't we all wearing computers on our wrists? One hypothesis is the screen problem. We already have enough screens bombarding us with notifications that it's become a source of stress. So we're less inclined to attach one to our bodies. (How long does it take you to catch up on all the pings from Slack, Twitter, gChat, multiple inboxes, and text messages after a simple-one-hour meeting? Do you really want those alerts distracting you during the meeti ...
from Apple http://ift.tt/1MynuYm
No comments:
Post a Comment