Source: birchtree.me --- Monday, February 29, 2016
Apple first pitched the Apple Watch in September 2014 , and they had 3 pillars that the device stood on: timekeeping, communication, and fitness. In my opinion, timekeeping should not be on that list, communication was the right idea but their specifics were off base, and fitness was a home run. Because their messaging was off and the Apple Watch itself was a more 1.0-like product than we hoped for, the press for Apple Watch has been mixed ever since that September 2014 event. Apple tried to clarify the message again in March 2015 , but they once again focused on those 3 pillars and it felt like they were rehashing their old message. Since then Apple has released watchOS 2 and has continued to market the Apple Watch using those same pillars. As we move into the spring of 2016, we’re gearing up for an Apple event in a few weeks and the WWDC16 rumors are sure to start coming any day now. Surely Apple is working on the next version of watchOS that they’re prepping to launch this fall along with their iOS and OS X updates. Apple now has real life data on how people use their Watches and have more than enough think pieces to read about what the Watch does well and what they need to fix 1 . I have to imagine there are some big changes coming to the Apple Watch this year, so I wanted to make my pitch for what 3 areas Apple should focus on to make the Apple Watch better for existing owners and entice those who have’t bought in yet. Doubl ...
from Apple http://ift.tt/1oSMRtH
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