Source: www.techradar.com --- Sunday, March 27, 2016
Introduction and gap in the market Communication apps have been big business with consumers for a while. Facebook, with its Messenger app, now has over 800 million users and spent some $21 billion (around £15 billion, or AU$28 billion) on WhatsApp, which has over one billion users, while Snapchat is valued at around $15 billion (around £10.5 billion, or AU$20 billion) and has captured the younger millennial market – people under 24 – resoundingly. Big businesses, however, have remained stuck with email . As anyone with an interest in enterprise technology is aware, emailing someone to chat – or have a conversation at a fast pace – is virtually impossible and the technology has stuck around because there was little else to replace it. Until now. Microsoft provides the majority of big companies with technology, such as servers, and software, like Office, but has not been a prominent force in promoting other forms of communication beyond Outlook (email) and Yammer (instant messaging), the latter being the company it bought in 2012 and has done almost nothing with. This gap in the market – which is just starting to become apparent as more and more people sign onto social networks and wonder why, exactly, talking to colleagues needs to be so hard – is being filled by younger, nimbler companies. Picking up the Slack Slack, for example, is under five years old, but has a valuation of over $4 billion (around £2.8 billion, or AU$5.3 billi ...
from Microsoft http://ift.tt/1MKvDE2
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