Source: business.financialpost.com --- Thursday, June 22, 2017
In the two years since its release, Apple Music has been gunning for Spotify’s top spot atop the music streaming world, playing the upstart as it rushes to occupy territory as an ambitious, new competitor. It’s made some important strides. Apple has aggressively converted 27 million subscribers, and has bolstered its catalog with exclusive online television. And in yet another sign of Apple’s momentum, the company is said to be renegotiating its deals with record labels, offering a smaller cut on the promise it will continue to deliver ever more eager listeners. Given that progress, what is the number two streaming player doing hawking its service on daily deals site Groupon alongside coupons for cargo shorts and couples’s massages? It’s part of the land grab, analysts say. “A lot of the deals on Groupon are from companies that perhaps have seen better days,” said Rafi Mohammed, a pricing consultant. “But on occasion Groupon does do a high-profile deal with a major company.” Step aside algorithms, meet the tastemakers who curate the major streaming music services Here are some of the new features coming to Apple's iPhone and iPad in iOS 11 First time customers can sign up for Apple Music and get three months free, if they grab the Groupon deal. Afterwards, subscribers are automatically renewed for a regular membership, at $9.99. The free trial is the same as the one Apple offers on its own site. Experts say that rather than givi ...
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