In promoting CH-R -- it stands for "Coupe-High Rider" as a spritely, fun, stylish and richly contented gadabout, and an ideal first vehicle for young members of Generation Y, Toyota is betting that one of the auto industry's fears about America's biggest demographic group is largely unfounded.
from Forbes - Leadership http://ift.tt/2ukslEJ
Toyota CH-R was born from the idea of being courageous to change and improve the vehicle. And so does 2020 Toyota CH-R!
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