How Synergizing Earned, Owned, And Paid Media Can 10X Marketing ROI

“Think of paid media as the quarterback and earned and owned as the offensive line,” offers Mike Gilloon from ad agency Bozell. “Like paid media, the quarterback is very important and often gets most of the attention. But he's not very effective without a strong offensive line.”

from Forbes - Leadership http://ift.tt/2iZWh5V