Sequoia leads $13 million investment in Quidd’s digital goods marketplace

Source: venturebeat.com --- Tuesday, November 07, 2017
EXCLUSIVE: We’ve all collected something at some point in our lives — stamps, comic books, Baseball cards. These are all physical assets, but Quidd is trying to bring the same excitement to the digital world by providing an online marketplace where users can purchase and trade rare digital goods, like stickers, GIFs, and 3D toys. The concept seems to be generating considerable interest, as Quidd today announced a $13 million investment led by top tier VC firm Sequoia Capital. “We live in a frictionless world where everything is easy to get,” said Quidd cofounder and CEO Michael Bramlage, in an exclusive interview with VentureBeat. “A Snapchat filter, for example, is so ubiquitous, everyone can get it.” What he and cofounder Erich Wood are proposing is a marketplace in which digital goods sell out and users can’t always get what they want, thereby creating a “collector” mentality. Founded in 2015, the New York City-based startup of 30 employees launched in March and claims to have sold over one billion individually serialized items to more than three million unique users since. Above: GIF sold on Quidd Image Credit: Quidd Users download the Quidd app — available on both iOS and Android — for free, create a profile, and start purchasing digital goods. Prices vary, according to Bramlage, from three cents for a pack of stickers to $30 for a high quality digital toy. Users can then interact among themselves by chatting and trading go ...

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