Source: adage.com --- Friday, October 23, 2015
When the Jacksonville Jaguars and Buffalo Bills face off this Sunday, perhaps only their loyal fans will care about the score. The rest will be watching to see if Yahoo makes a compelling case that football can be just as good online as it is on TV. The company paid about $17 million for the rights to stream the game around the world from London at 9:30 a.m. New York time, according to a person familiar with the terms. By comparison, CBS paid about $37.5 million per game in its one-year deal to broadcast the National Football League on Thursday nights. Still, why pay so much for a stakes-free matchup between two lackluster teams at an odd hour? Yahoo will play the game big across its various web properties with video that automatically starts when visitors land on one of its sites, according to two people who requested not to be named because the plans are private. Yahoo has something to prove, namely that it can successfully stream the nation's most popular sport to a global audience without the delays and disruptions that have come to characterize so much of live online viewing. Continue reading at AdAge.com ...
from NFL http://ift.tt/1LrD5VB
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