Source: www.recode.net --- Sunday, June 12, 2016
A $10-a-month music service is a $10-a-month music service. Last year, Apple finally got into the subscription music business . Time to try it again. Apple is expected to roll out an overhaul for its Apple Music service at its WWDC event Monday, aimed at making " it more intuitive to use ." That’s good, because Apple Music needs some help: Its first effort was surprisingly confused — especially from a company that famously waits for other people to take a stab at something, then shows up with a much better version. But even if Apple Music gets much, much better, there’s no reason to think Apple Music’s trajectory will get any better. Because even if Apple offers a service that’s as good as Spotify, or better, it’s still going to be selling the same thing: All the music you can stream, for $10 a month. Which is what everyone who sells music subscriptions sells. Apple, Spotify and every other subscription service are trying to distinguish themselves from each other with tweaks like robot-generated playlists and (generally) short-term exclusives. If you pay a lot of attention to this stuff, you will know that Apple has a Drake deal, and that Tidal has one with Beyonce, and Spotify doesn't really have any but will probably try to get some soon . But that’s all window dressing. At this point the main difference between Spotify and Apple Music is that Spotify has 30 million paying subscribers and Apple has 13 million. Apple will argue ...
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