Source: www.adweek.com --- Wednesday, August 31, 2016
Microsoft is still getting catty with Apple. This time, in song. A new ad for the Surface Pro 4 pokes fun at the Macbook Air, continuing one of the Windows giant's favorite traditions of recent years—mocking Siri, and other aspects of Apple products, in its marketing. Unlike previous commercials, though, this attack—from M:United and Reset director Daniel Warwick—comes in musical form, with a man praising the Microsoft tablet and berating the Apple laptop in pop honky-tonk rhymes that might leave you laughing, or else curled up on the floor in the fetal position crying in pain. "This one's got detachable keys. It comes with a pen so you can write as you please," the guy talk-sings, while banging out a simple, upbeat keyboard accompaniment. "This Mac doesn't have any of that. It's less useful… like a hat for your cat," he continues. Sick burn. The bakeoff continues, for better or worse. "Surface has touch and a beautiful screen," says the pitchman, as the organ enters. "You can see things like they've never been seen." OK. "This Mac doesn't quite compare … it's slower, heavy and a bit square." He returns again to the Microsoft product. "Fold it in half, hello when you start, lighter than air, you can doodle a heart. Yes, it's plain to see, the Surface Pro 4 is made for me." It's a zippy little salvo, and a welcome twist on the marketer's antagonistic habit. To be fair, the lyrics aren't as terrible as they might seem, insofar as t ...
from Microsoft http://ift.tt/2cbDlg1
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