Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing?

Is it possible that all of the emphasis on “newer” marketing—coping with big data, social media, digital, and sophisticated analytics—is preventing marketers from getting the basics right? To explore this topic further, I talked with Shreesha Ramdas, the CEO of Strikedeck, a Customer Success Automation startup based out of the Silicon Valley.

from Forbes - Leadership http://ift.tt/2gyfKbn