Source: martechseries.com --- Thursday, June 22, 2017
The Customer Engagement Provider Would Use the Funding to Drive Global Growth ROKT , a customer engagement solutions provider for e-commerce, has raised US $ 26 million in a Series B funding round. This brings the total funding it garnered to $ 34 million. This funding round was led by Moelis Australia Ltd , with participation from John Ho, Lachlan Murdoch, Greg Roebuck, Time Inc. , and Square Peg Capital . “This US $ 26 million funding round is one of the biggest this year for an Australian company. It represents more than investor confidence in the company. It serves as a reaffirmation of our belief that ROKT will persist in gathering speed along its path to becoming a company that profoundly changes the way brands acquire and convert customers worldwide,” said Tushar Roy , a Square Peg Partner. The series B round consisted of US $ 15 million funding in February 2017, with a further US $ 11 million in June 2017 made by existing investors. The investment process was structured this way to facilitate ROKT’s acquisition of strategic assets to expand its product offering as well as accelerate the company’s global growth. In March 2017, shortly after the first installment of the funding happened, ROKT acquired CalReply – a platform that enables marketers to create a dynamic and real-time relationship with native smartphone calendars. In addition, ROKT has added depth to its management ranks, notably managing directors to spearhead ...
from Australia http://ift.tt/2s02gth
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