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Tuesday, 3 April 2018

Five Ways Marketers Can Impact Innovation

With market-sensing and consumer-understanding skills, marketers are in a unique position to positively impact the future direction of a company's innovation pipeline, though few do. Amy Radin, Cofounder and Partner, Reinvent Partners identifies five ways that marketers can have profound impact.

from Forbes - Leadership https://ift.tt/2Jc4RKg

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