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Sunday 29 April 2018

Unilever, Pepsi, General Mills, And P&G Aren't Good Marketers In The DTC Era? Not So Fast

After a number of articles criticizing the capability of blue-chip marketing firms, such as Unilever, P&G, and Kellogg's, I challenge those prognosticating doom and gloom by providing six reasons why they are wrong.

from Forbes - Leadership https://ift.tt/2HC3Rhf

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