Source: marketingland.com --- Thursday, March 31, 2016
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Conversation as the new UI: Microsoft makes its chatbot pitch at Build 2016 Mar 30, 2016 by Danny Sullivan Cortana Intelligence Suite & Microsoft Bot Framework introduced to help developers understand conversations & take actions where they happen. OTT television joins the world of user profiles in Tru Optik/Experian partnership Mar 30, 2016 by Barry Levine Tru Optik’s tracking of OTT viewing meets Experian’s massive user profiles, providing validation to multi-screen advertisers about who their audiences really are. Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition Mar 30, 2016 by Barry Levine Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams. Twitter simplifies conversion tracking & audience segmentation with universal tag Mar 30, 2016 by Ginny Marvin The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences. Learn how to optimize your martech stack with “The Enterprise Guide to Marketing Technology” Mar 29, 2016 by Digital Marketing Depot Today’s marketers contribute more than ever to sales and the bottom line. With so many new marketing technologies emerging every day, how do you know which are essential to your ro ...
from Microsoft http://ift.tt/1V9TxiR
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