In 2010, Claire Mazur and Erica Cerulo launched Of a Kind to introduce new designers by selling their pieces and sharing their unique stories. The website is an e-commerce destination for discovery, and a seamless blend of retail and editorial content. The site has featured over 300 of America's most promising creatives ranging from shoemakers, to jewelry designers, to ceramicists among others. The site is constantly launching new exclusive items and working with new designers to offer one-of-a-kind products. Mazur and Cerulo have grown the brand’s reach to include a cultish weekly newsletter, “10 Things,” and a related podcast, “A Few Things,” that highlight the finds of in-the-know founders.
from Forbes - Leadership http://ift.tt/1TAemSQ
No comments:
Post a Comment