Traditionally, companies talk about caring about the consumer experience. I dare you to find a company who doesn’t say this is a priority. But this rarely translates into a truly, consumer-centered design and innovation process. The reason is because the systems, processes, and people aren’t always aligned to think first about the consumer and then to design around their needs, wants, wishes, and dreams. Jim Lyski, the CMO of CarMax presented to students at the Darden School of Business (UVA). He talked about agile marketing and a new methodology they are employing at CarMax to drive rapid innovation. I followed up to get his thoughts on this new methodology and how marketers could leverage it to generate better innovation solutions to drive customer and financial success.
from Forbes - Leadership http://ift.tt/2cCRVyG
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