More than 100 CMOs and senior marketing leaders gathered at the Hotel del Coronado in San Diego, Calif., last week for the 12th Annual Forbes CMO Summit.“The Culture Imperative,” thisyear’s Summit theme, put the spotlight on culture—one of the four Cs of the modern marketing organization, according to Forbes research, [...]
from Forbes - Leadership http://www.forbes.com/sites/jenniferrooney/2016/11/08/at-12th-annual-forbes-cmo-summit-focus-on-culture-purpose-and-people/
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