It’s weird how businesses largely consider advertising an investment a worthwhile expense in building brands, yet see customer service as a cost to reduce. If we’ve spent years hoping that “people want a conversation with brands”, why hide behind “no-reply” emails or worse still, outsource talking to people to bots. Mobile phones are the worst named item we own, they’ve little now do with phones and it’s not mobility that best describes their potential, but the personal & intimate way we use them. They are the primary way we navigate the real and online world, and how we comunicate with it. As a result Instant messaging is the fastest growing technology the planet has ever seen. Enabled by the huge uptake of smartphones around the globe, smart instant messaging platforms have sprung up in every corner of the world, and people can’t get enough of them. It’s even spawned whole new industries of emoticons in some places. With 2.5 billion users around the world (projected to grow to 3.6 billion in the next two years) you would think that every business on the planet would be clamoring for a piece of the action. WhatsApp has more users than Facebook, after all. So why are most of them completely ignoring it? The conversation no-one is having This huge, untapped Instant Messaging market seems to be missing from marketing strategy meetings and often when it is considered, it’s as real estate to place ads. While that’s possible, what if
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from Breaking News http://ift.tt/1pRKNln
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