The Holy Grail for most businesses is ensuring success over a prolonged period of time. Sure, there are some enterprises set up merely to be an irritant and to be bought out quickly. But most business leaders are keen to create something that lasts. This is, of course, easier said than done. Current thinking, though, insists that aligning strategy with the company’s purpose is an essential element.
from Forbes - Leadership http://ift.tt/1NPudOL
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