Source: wwd.com --- Friday, April 01, 2016
Levi’s Brand has launched an apparel sportswear line for Major League Baseball (MLB) fans, which includes styles for men and women. The MLB line follows a previously launched NFL collection with the San Francisco 49ers, which Levi’s Brand said “is set to expand to include all 32 NFL teams at the start of the 2016-17 NFL season.” The Levi’s MLB Collection features the company’s denim trucker jacket and a “classic” crew neck as well as a “vintage inspired Club Coat,” the company noted adding that the line is available online at Levi.com and in “select stores.” It will also roll out this month to team retail stores Undefeated and Concepts. The collection’s team brands include: the New York Yankees; Boston Red Sox; Los Angeles Dodgers; and San Francisco Giants. Price points range from $78 to $108. From the company’s perspective, offering baseball-themed apparel is simply a way to give a nod to its past. James Curleigh, president of Levi’s Brand and executive vice president of Levi Strauss & Co., said “from crafting uniforms to dressing fans for game day, Levi’s has been involved in the game of baseball for more than 100 years.” Curleigh added that “there’s been a resurgence of baseball-influenced clothing in the past few Follow WWD on Twitter or become a fan on Facebook . Read More... ...
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